Audi starts new e-models in China-hope for sales turns

Audi wants to revive his weak heel in China and launches several new models especially for the Chinese market. Bisher lief es für die VW-Tochter nicht rund: In den ersten sechs Monaten 2025 wurden in der Volksrepublik weniger als 8,000 Audis newly approved.

On August 7th celebrated the fully electric Audi Q6L e-tron and Audi Q6L Sportback E-Ttron as well as the combustion models Audi A5L and A5L Sportback Your official market launch at an evening event in Hangzhou.

Focus on Chinese needs

The new models were specifically developed for the Chinese market:

• Q6L e-tron & q6l Sportback e-tron: Based on the Premium Platform Electric (PPE), offer extended wheelbase, high ranges and an infotainment system specially developed for China.

• A5L & A5L Sportback: Use the Premium Platform Combusion (PPC).

• Production through Audi Faw Nev Company In the new work in Changchun.

In addition, the new one will come soon Audi E5 Sportback -The first model of a sub-brand created for China, which instead of the well-known Audi rings Lettering "Audi" carries. The order start is for the August 18th planned. Partner here: the Chinese manufacturer Saic.

Technical highlights

• E5 Sportback: 83 kWh or 100 kWh battery, range almost 700 km (China cycle).

• Q6L Sportback e-tron: optional 107 kWh battery, over 700 km range.

• According to Audi, loading and driving performance at premium level.

Prices and market opportunities

Loud Automotive week Start the prices at:

• Q6L e-tron: approx. 42,000 euros

• Q6L Sportback e-tron: approx. 45,000 euros

However, it is open whether the new models will be a success. Striking: Unlike in China, Audi calls the start of the order No pre -order numbers - a possible indication of careful expectations.