BMW starts with the "New class" A new era of his electric cars. Project manager Mike Reichelt describes the approach as a radical new beginning: "We developed the architecture on a white sheet of paper." The focus is on one completely new electronics platform, the hardware and software integrated seamlessly.
Central elements of the "new class"
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Superbrain: High -performance computers replace previous control units, bundling driving dynamics, infotainment, sensors and assistance systems in a system.
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Heart of Joy Controller & Idrive X: New cockpit with panoramic screen, continuously improving by Over-the-air updates.
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Level-2+autonomy: Free-handed driving on motorways thanks to Qualcomm cooperation-market treader instead of just vision.
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Price strategy: New class should In terms of combustion level lie to make it easier for customers to switch.
Electrification and sustainability
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40 new or revised models planned by 2027, many based on the new software architecture.
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More efficient batteries With shorter loading times and less CO₂ balance.
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Technology openness: In addition to electric cars Plug-in hybrid and Hydrogen drives in the program to react flexibly to global markets.
Competition pressure from China and from Tesla
While BMW and Mercedes catch up technologically, Points Chinese manufacturers How Xpeng With twice as high charging services at cheaper prices. Tesla is still considered a benchmark for Software and autonomy - BMW wants to catch up with the new class.
