Jaguar Land Rover (JLR) leads a big one from 2026 Electromobility offensive A - despite political uncertainties and import tariffs in the United States. Several new models are to electrify the portfolio, while existing series are specifically modernized.
Strategic challenges
Through the one introduced by US President Donald Trump Import duties If JLR faces a dilemma: if export from Great Britain exceeds 100,000 vehicles a year, the taxes increase significantly. A shift in production to North America is unlikely - but it would be possible Order production, for example at Magna International, which has already built the electrical Jaguar I-Pace.
Electrical premieres from 2026
From 2026 JLR brings several e-car highlights:
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Range Rover Electric: 800-volt technology, up to 480 km range, all-wheel drive with almost 405 kW (550 hp), from approx. 140,000 euros
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Range Rover Sport Electric: Up to 460 kW (626 hp), 0–100 km/h in less than 4 seconds, direct competitor to Porsche, Lotus and Lucid
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Range Rover Velar Electric: On EMA platform, optically closer to the station wagon, with 800-volt technology
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New Range Rover Evoque: Plug-in and fully electric variants
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Defender (facelift): Light optical adjustments, larger displays, new colors
New model strategies
The Defender sport (from 2027) becomes a compact, off-road-compatible off-roader-as an e-version or plug-in hybrid-and probably replaces the Discovery Sport. The Discovery Is positioned more as a family model, initially as a plug-in, later fully electrically.
Technological basis: EMA & MLA
Many new models are based on the modular EMA platformthat supports both battery and plug-in hybrid drives. Place high -priced models such as the Range Rover Electric MLA platform with 800-volt system For ultra -fast charging.
Production conversion in Great Britain
JLR invests strongly in the conversion of his works:
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Wolverhampton: Production of electric motors and batteries
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Halewood: First series of the electrical range Rover already produced on an EMA basis
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Prototypes of the Range Rover Electric were tested by the specialist press - with positive feedback
With this offensive, Jaguar Land Rover wants to secure his position in the luxury electrical segment and at the same time react to the growing demand for high-performance E-SUVs.