Mercedes Benz Has one in the USA Order stop For the electric models EQs and Eqe imposed-both for the limousines and for the SUV versions. According to the manufacturer, the reason is the "current market conditions". An appointment for the resumption of orders is not clear.
The step follows the already announced Production break For the EQ models in the USA from September 1st. However, production for export continues - especially thanks to the attractive customs regulations between the EU and the USA.
Influence of demand and expiring grants burden the market
In the past twelve months the Demand for electric cars in the USA decreased. Experts expect further weakening, there Tax advantages for new and used electric vehicles expire in autumn.
Mercedes produces the affected models in Vance, Alabama, where burners also run off the assembly line. Approximately 60 percent The vehicles built there are exported abroad - without certain import duties, which makes sales significantly more economical there.
Sales problems despite discounts
The sales figures in the first half of 2025 show significant declines:
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EQS SUV: around –33 % Compared to the previous year
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EQE crossover: above –33 % Sales loss
In order to boost sales, Mercedes significantly lowered prices in spring:
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Eqe: –18 %
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EQs: –15 %
Despite these discounts, the camps remain full. The average Service life is currently:
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Eqe: 113 days
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EQs: 87 days
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All Mercedes models: 72 days
Industry experts warn that high discounts in the long term Residual values And so that Brand image can burden.
Strategy change: Focus on combustion engines and export markets
The decision fits the current Preferences of many US customers: insidewho continue to Petrol and hybrid crossover set. Electric cars are particularly difficult in the US market if Price, reach and everyday suitability do not play optimally.
Mercedes now focuses more on the view International marketsin which e-cars Higher acceptance enjoy. There, sales are to be secured by export from the USA.
Conclusion:
With the order stop and a clear relocation too Export and burners Mercedes reacts to the weak US demand for EQs and EQE. It is open whether a new e-car offensive is coming in the USA-the focus is currently on clearly Markets with higher electric car interest to lie.