As part of his quarterly figures, Rivian not only presented business figures, but also gave a deep insight into his product strategy. The focus: the new one Rivian R2, who, according to CEO RJ Scaringe, is to be the "best product" in the company history. The series production is getting closer - the first pre -series models are already running on a pilot line.
Efficiency in focus
For Rivian, the R2 is the key to Scaling of production. The material costs are round 50 % below that of the R1, secured by already negotiated supplier prices. Optimized manufacturing processes, fewer components and simplified cabling should also accelerate the assembly.
Autonomy platform as a future factor
Rivian sees in his Autonomy and AI platform great potential. Progress should be presented at the announced “Autonomy & Ai Day” in December. The goal: Partial autonomous driving ("Hands Off, Eyes Off") until 2026. The data basis provide the high-resolution cameras of the R1 (55 MP) and R2 models (65 MP).
Cooperation with Volkswagen
The joint venture with Volkswagen For software and e-hardware, already steered round in the second quarter 188 million euros turnover at. Overall, Rivian achieved a quarter turnover of 1.12 billion eurosbut stays with a negative gross margin of 177 million euros and high losses in the minus. The aim is 2027 operational profitable to work.
Market position and prices
In California and Washington is that R1s Currently the best-selling premium SUV-regardless of the drive. With the R2 Rivian now wants to conquer the mass market:
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Base price: approx. 38,600 euros
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Higher -equipped variants: 46,000–52,000 euros
The target group are customers who have so far had no access to an E-SUV in this price range.
More business areas
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Micromobility: Spin -off "Inc." With almost 50 % Rivian share
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E-delivery car: Successful Amazon fleet, in the future also for other customers
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Charging infrastructure, used cars, insurance as additional sales sources
Away 2026 Rivian expects one for the first time in the R2 positive gross margin. Production in the new plant in Georgia starts with a capacity of 200,000 vehicles per year.
