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Volkswagen Anhui is rejecting MEB platform: New strategy in China

from Constantin Hoffmann to Nov 11, 2024

Volkswagen Anhui verwirft MEB-Plattform: Neue Strategie in China

Volkswagen Anhui will apparently no longer produce new models on the basis of the MEB platform in China. Instead, the company relies on an electric car platform developed together with Xpeng.

Farewell to the MEB platform

In China, there is a significant strategic change from Volkswagen anhui. Due to weak sales figures of the VW ID. Unyx the company plans no further models on the MEB platform to develop. The id. Unyx, who has been available on the Chinese market since July, could not meet the expectations. Despite attractive offers and discounts, the hoped -for success failed to materialize.

Focus on cooperation with Xpeng

Instead, Volkswagen Anhui wants to go to the together with Xpeng Set the developed platform. This is as China Electrical Architecture (CEA) Described and should offer the latest technologies. The first models based on this new platform are to be produced at the end of 2025 and will come onto the market in 2026. This decision could delay the previous model schedule, but also promises innovative vehicles for the Chinese market.

Reasons for the change of strategy

Several factors have led to this step:

  • Weak sales figures of the VW ID. Unyx despite discounts.
  • The design and technology of the ID. The Chinese customers could not convince Unyx.
  • Cooperation with Xpeng offers access to advanced technology and better market adjustment.

Effects on production

Volkswagen Anhui had originally planned to launch four electric models by 2026. These plans could change with the new strategy. The production of the new models on the CEA platform is expected to begin at the end of 2025. Until then, there could be a transition phase, adapted to existing models or removed from the program.

What does that mean for customers?

For you as a potential buyer, this change means:

  • New models With the latest technology from 2026.
  • Better adaptation to the needs of the Chinese market.
  • Possibly attractive offers for existing models such as the ID. Unyx.

Conclusion

Volkswagen Anhui reacts to the market conditions in China and represents its strategy. By working with Xpeng and switching to the CEA platform, vehicles could be offered in the future that are better tailored to the wishes of the Chinese customers. It remains exciting to see how this partnership is developing and which innovative models can be seen from it.

Keywords: Volkswagen Anhui, MEB platform, Xpeng, China Electrical Architecture, VW ID. Unyx, electromobility in China