On the IAA Mobility 2025 In Munich has Avatr His spectacular Vision Car Xpectra presented. The concept vehicle is supposed to the company's philosophy - "Emotive Luxury" - make you tangible and put people at the center of mobility.
Emotive luxury: mobility as an emotional experience
Nader Faghihzadeh, Chief Design Officer from Avatr, describes the concept as:
"We make the invisible visible - the emotional connection between man and car."
AVATR deliberately does not focus on pure status or technology, but on Resonance and personal bond. The aim is to create a car that not only drives, but also feels, perceives and reacts.
Design philosophy: Bold Confidence, Vibrant Individuality & Harmony With A Twist
The Vision Car follows three leading principles:
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Bold Confidence - A clear, powerful design with sculptural shapes.
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Vibrant individuality - A unique character with expressive details.
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Harmony with a twist - a balance of aesthetics, technology and emotion.
Dominate in the interior Warm materials and one Adaptive light architecturethat reacts to the user. The heart is that Vortex, an interactive interface that not only controls, but also learns and interacts.
Emotive Companion: More than one vehicle
Avatr wants to create a new kind of driving experience:
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Emotional interaction Instead of pure function.
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Materials with soul - selected for your haptic and emotional effect.
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Individual adaptation in the mood and needs of the driver.
Each Avatr should be one of them "Emotive Companion" become that connects technology, design and personality.
Series models and European strategy
In addition to the Vision Car, Avatr also showed series models such as the Avatr 06, Avatr 07, the Avatr 11 Royal Edition and the Avatr 012. With the appearance in Munich, the brand wants Prepare the European market and gain attention to your premium position.
