Coming a new one soon Mercedes entry -level model Based on the MMA platform? Mercedes confirms plans for a cheaper model alongside CLA and A-Class to secure market access and offer more sales opportunities on site.
background
The A-Class was postponed in its term of the term and remains in the program by 2028-a clear sign that Mercedes wants to actively defend the entry into the brand. At the same time, the B-Class expires according to plan. Between A-Class (round 34.300 €) and the more expensive CLA variants (electrical off 55.900 €, Hybrid from 46.500 €) Gaps a price gap that is supposed to close a new entry -level car.
What is planned?
The new entry -level model should be on the MMA platform arise. Probable approach: not a completely new series, but a modified, cheaper variant of an existing compact SUV. This can reduce development costs and at the same time maintain familiarity in the model offer.
Technology & strategy
On MMA, CLA, CLA Shooting Brake and GLB and GLA will be implemented in the future. The platform enables modular variants and electrical and hybrid drive options-ideal for realizing an entry-level entry car quickly and price-conscious. Dealers in rural regions had made it clear how important an affordable access to the brand is; Mercedes reacts to give up the premium brand.
Why this is important for buyers
A new entry-level model ensures volume, factory utilization and cheaper price options for buyers who have so far only come into the brand via the A-Class. For you, this means: more selection in more compact models, more realistic prices in the lower segment and better availability on site.
Conclusion
Mercedes sets with the planned Entry model on MMA On pragmatism: platform efficiency, variant strategy and extended A-class availability should receive market access. Watch the next announcements about the name, price and specific model form-you decide whether the plan holds A customer successfully.
