With the European premiere of the BYD SEAL 6 DM-I Touring If the Chinese manufacturer sets a clear sign: the traditional station wagon returns - and that as Plug-in hybrid. BYD thus pursues a clear strategy: conquer the European market step by step and make customers easier to get started with electromobility without giving up the flexibility of a burner.
Plug-in hybrid as a bridge to electromobility
Byd Germany boss Lars Bialkowski In Munich said: "We bring the right technology at the right time." While fully electric vehicles are booming in metropolises, there are still rural regions Causes for range and charging infrastructure. This is exactly where BYD comes in: with Up to 100 km of electrical range the Seal 6 DM-I Touring covers everyday life free of emission, while the petrol engine provides the necessary flexibility for long distances.
The technology comes from BYD's years of experience with plug-in hybrids. As early as 2008, the company launched the first serial phev. Today BYD combines two electric motors with one 1.5-liter petrol enginethat mainly works as a generator. The intelligent control itself decides when which drive is used. The result: 1.7 liters of consumption per 100 km and up to 1,350 km total range.
Focus on German company car drivers and families
With 4.84 meters length and up to 1,535 liters of loading volume positions the SEAL 6 DM-I Touring in a targeted manner in Combination segmentthat is particularly strong in Germany. 60 % of company car drivers According to the BYD Touring models-a customer group that you want to address with this model.
Also Taxi and fleet operator The focus is on: low operating costs, large reach and high everyday suitability make the SEAL 6 DM-I Touring interesting for commercial users.
Strategic expansion in Europe
BYD has grown rapidly in recent years:
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2.07 million electrified vehicles In the first half of 2025
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21 % worldwide market share
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Production in 29 countries, soon also in Europe
The new work in Hungary Will take up production for the European market in 2025. The goal is to vehicles Local for local markets To produce, shorten supply chains and ensure quality of service. By the end of 2025, BYD wants to in Germany 120 dealer and service locations build up.
BYDs Langfristziel: Europäischer Hersteller werden
The BYD message is clear: you don't just want to sell cars, but in five years as European manufacturer be perceived. Plug-in hybrids play an important role because they facilitate the transition to electromobility and collect customers who do not yet want to switch to electrical.
The Seal 6 DM-I Touring is more than just a new model-it is Part of a long -term growth strategy, consistently expanded the production, service and model range in Europe.
Conclusion
With the Seal 6 DM-I Touring, BYD relies on one Bridge technology, which hits the nerve of the German market: everyday electrification without fear of reach, combined with generous space. Whether the strategy will work will be shown in the coming years - but BYD's pace and determination leave no doubt about the manufacturer's ambitions.
