Do you want to know where Cupra controls as a brand? At the Cupra iaa 2025 Has the brand with the dramatic show car Tiindaya, the preview of the compact Raval And numerous collaborations showed that they are closely linked to design, performance and lifestyle than ever before.
Tindaya-Showcar with a clear design announcement
The Tindaya is an electric SUV show car with an angular, dramatic design language, around 500 hp in the twin engine design and the option of a range extender. 23-inch rims, a fastback silhouette and an interior that focus on drivers: racing sports-inspired steering wheel, 24-inch display and sustainable materials are striking. Cupra describes the Tindaya as a statement - a harbinger of future design lines.
Raval - city car with a sporty claim
The compact Cupra Raval appeared in 2026 as an urban e-model on MEB+base. With a length of around four meters, sporting coordination and a top version with around 226 hp, the Raval positions itself as an agile city car with a clear performance character. The world premiere is planned for Barcelona.
Tribe editions and sustainability
The new tribe editions can be ordered from October: Formentor, Leon, Leon Sportstourer and Terramar appear with a striking look, up to 20 percent recycled materials on selected parts and bio-based varnish elements. Cupra deliberately relies on visible sustainability without avoiding design.
Cooperations and brand experience
Cupra extends the adventure field: sound partnership with Sennheiser, a luggage collection with Harper Collective, the Cupra Drink with Vichy Catalan and its own room fragrance. These cooperation aims to position Cupra as a lifestyle brand-not just as a car company.
Market and strategy
With 216,000 deliveries from January to August (+36 %), Cupra aims to deliver millions in the medium term. The IAA presentation was clearly geared towards growth, design radiance and brand experience-and shows that Cupra is expanding its model range and international presence (e.g. examination of a market entry in the Middle East).
Conclusion
Cupra combines bold design (Tindaya), urban product strategy (raval) and lifestyle cooperations on the IAA 2025. If you like emotional e-SUVs and brand-driven experience, Cupra is currently one of the most exciting brands in the group environment.
