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Ford plans cheap electric pick-up for around $ 30,000

from Constantin Hoffmann to Aug 15, 2025

Ford plant günstigen Elektro-Pick-up für rund 30.000 US-Dollar

Ford officially has plans for one medium-sized electrical pick-up presented that will come onto the market in 2027 and round $ 30,000 should cost. The model is based on a completely new one Universal EV Platform And, according to CEO Jim Farley, is supposed to be a “model t-moment” for the company-a milestone in mass market electromobility.

 

Small battery for lower costs

In contrast to the current F-150 Lightning With a 98 kWh battery, the new pick-up should only be round 51 kWh usable capacity offer - about half. Due to the smaller battery pack, better aerodynamics and efficiency increases, Ford wants to significantly reduce weight and costs.

  • Batteriewirus: Choice between cheaper LFP cells (lithium iron phosphate) for the basic version and more powerful NMC cells (Nickel-Mangan cobalt) for more reach.

  • 400-Volt architecture: More cost-effective than 800-volt systems, but compatible with most public chargers.

 

Flexibly usable platform

The new one Universal EV Platform is suitable for different vehicle types-from limousines to SUVs to vans and pick-ups. According to the Ford, vehicles need this basis 20 % fewer parts and 25 % less fastening elements as current models. The wiring harness also becomes 1,200 meters shorter and 10 kilograms lighter than in the Mustang Mach-E.

 

Performance & technology

Despite the cheaper price, performance should not suffer. Ford is aiming for driving performance at the level of one Mustang Ecoboost on - that means round 4.5 seconds from 0 to 100 km/h.

The equipment includes:

  • Over-the-air updates

  • Bluecruise-S Assistance system for freehand driving

  • Bidirectional shop To supply tools, houses or other e-cars

New production method

The production is based on a "Assembly Tree“Process: Front module, rear module and battery are pre-assembled in parallel and then put together.

  • Large parts of aluminum reduce the complexity

  • 40 % fewer work stations and 15 % faster assembly

  • Production start in Louisville Assembly plans (Kentucky) With an investment of almost $ 2 billion and 2,200 new jobs

  • Battery production in Blueoval Battery Park (Michigan), with technology from Catl

The new pick-up will be the models Ford escape and Lincoln Corsair replace the production of which expires at the end of this year. Remaining stocks should remain on the market by 2026.