Lucid goes "All-in" in Europe: Gravity SUV marks the starting signal for massive expansion

Lucid Motors sent a clear signal to the European market at the IAA Mobility in Munich: with the Lucid Gravity The brand starts a comprehensive growth strategy that combines product new products, sales network expansion and reinforced brand presence.

Gravity: SUV without compromises

The Lucid Gravity should dissolve all previous compromises of classic SUVs:

• Reach: Up to 748 km to WLTP

• Performance: 839 hp, 0–100 km/h in 3.6 seconds

• Usage: Seven -seater, 2,500 kg of trailer load

• Load: 400 km range in just 14 minutes

With an air resistance coefficient of 0.24, the gravity combines sports tag dynamics with suitability for everyday use and premium comfort.

Technological highlights

• Software -defined vehicle With over-the-air updates

• Central calculation platform with Nvidia Orin-X (500 top performance)

• Redundant power supply and zonal architecture for more security

• 12-volt system with micro-DC/DC converter for higher efficiency and service life

With this, Lucid is technologically positioned at eye level - and partly before - competitors such as Tesla and Mercedes.

European strategy: expansion of sales and service

Lucid plans a massive Network expansion:

• Current: 4 studios in Germany

• At short notice: 12–15 locations

• From 2026: 50–60 Retail points with a new Midsize SUV

Service strategy:

• Mobile service units for on-site repairs

• Authorized partner companies for regional coverage

• OTA updates for troubleshooting without a workshop visit

Brand structure and marketing offensive

With Air and Gravity As a figurehead, Lucid wants to increase brand awareness. Campaigns with prominent partners and influencers, like Timothée Chalamet, should open up new target groups.

One is planned Doubling the marketing budgets for Europe to establish Lucid as a premium electroma brand.

Price strategy and future plans

• Gravity Grand Touring starts in Germany 116,900 euros

• Away In late 2026: New Midsize SUV for approx. $ 50,000 Entry -level price

• Clear cancellation of hybrid solutions: Lucid only relies on fully electric drives

Conclusion: From the niche provider to the premium competitor

With the gravity, Lucid starts the change from a careful market launch to one broad European presence. New models, a dense sales and service network as well as a clear price and marketing strategy should multiply sales and anchor the brand in the premium segment in the long term.