Electric car booms - and with them the charging points. Clear that Car manufacturer charging stations discovered as a new source of revenue. While only a few brands operate their own quick loading parks, many secure access to the money stream via the digital lever: they act as E-mobility service provider (EMP) Or use white label solutions. You can find out what is behind which brands and how you still load cheaply.
Why manufacturers now collect when charging
With every growing kilowatt hour in the public network, the potential for recurring sales increases. Car manufacturer charging stationsStrategies can be divided into two ways:
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Own networks (e.g. Tesla, Mercedes, Porsche) - costly, but brand -defining.
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Own roaming offer as an EMP - cheaper, scalable, directly at the customer.
EMP as a business model: White Label instead of your own software
Many brands use aggregators such as Digital Charging Solutions (DCS), to offer loading access under your own logo. Examples:
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DCS enables charging offers for BMW, Mini, Mercedes, Smart, Hyundai, Kia.
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Volkswagen bundles everything Elli -Including wall box, PV system and electricity tariff.
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ford and Porsche even appear as an independent EMP.
So the manufacturers keep the Customer interface, build loyalty - and earn in fees. For you, charging often becomes more convenient because the app, route planning and billing are integrated into the vehicle ecosystem.
Price trap on the pillar: comfortably vs. cheap
The catch: the Best price Is not automatically that via the manufacturer charging card. Partnerships provide differences - for example at Ionity or Mer. With one tariff it is cheaper, with the other more expensive.
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Comfortable: Load with the manufacturers - everything from a single source.
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Cheap: Check in advance which EMP offers the best course on the specific pillar.
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Tools like Charging help to clear the tariff thicket.
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Manufacturers also want to play at home
In addition to public Car manufacturer charging stations offer brands packages for the domestic wall box-often included installation, electricity contract or PV bundle (e.g. Elli at VW). Others rely on partners with special conditions. Goal: occupy the entire charging cycle - from the entrance to the motorway service area.
Your timetable through the tariff jungle
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Check whether your manufacturer's empire is really cheap to "your" stem column.
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Compare regular roaming prices (Ionity, Mer & Co. often turn the fee screw).
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Combining: Manufacturer card for comfort, cheap third-impression for expensive quick loaders.
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Think of Charging planning in vehicle navigation - It is often interlinked with the EMP.
Conclusion: Manufacturers secure the loading access-you the overview
The Car manufacturer charging stationsStrategy is clear: control over the charging process, additional proceeds, stronger customer binding. For you count: know your options. Those who inform you save money - if you load comfortably, you save time. Both are okay as long as you consciously decide.
