VW plans leasing model for used electric cars: ID.3 in focus

Would you like to drive an electric car without buying it? Volkswagen sets with an innovative Leasing model for used electric cars New standards to models such as the VW ID.3 to market several times. In this article you will learn how VW wants to make electromobility more attractive, why leasing for used cars does not flourish and what opportunities arise for you.

Why a leasing model for used electric cars?

More and more electric cars that were initially leased return to Volkswagen after the end of the contract. Instead of selling these vehicles only once, VW is pursuing a new strategy: Multiple marketing. This means that a car is initially new, then offered again as a used car and even used again in a third phase. The aim is to achieve additional income over the entire life cycle of a car, while customers benefit from flexible and cheap offers.

VW ID.3: Pioneer in used car leasing

One focus of the new model is that VW ID.3that has been on the market since the end of 2020. The first leasing returns are now coming back, and VW sees a great chance here. These vehicles are checked, prepared and again offered as used electric cars in leasing. Thanks to technical improvements, such as the possibility of leasing contracts now up to 102 months (instead of 64 months), the model becomes more flexible and more attractive for you as a customer.

VWS ambitious goals

Volkswagen has clear guidelines for the future of leasing:

• 80 percent All newly approved electric models are to be financed through your own leasing company.
• At used electric cars VW strives for a leasing content of 60 percent on, regardless of the drive.

Verena Roth, head of sales at VW Leasing Germany, emphasizes that this model should strengthen the market position. VW has already recorded success in the private customer segment: Last year, the number of newly concluded leasing contracts for used cars rose almost 90 percent. Nevertheless, the market remains challenging, since the leasing content of used cars only two percent lies although this value has doubled compared to the previous year.

Why do customers hesitate to use used e-cars?

The technology of the electric cars is not the problem. Rather, the reluctance of customers is due to other factors:

• 67 percent Basically rejected leasing.
• 35 percent want to have a car.
• 34 percent Are not interested in leasing, whether combustion engine or electric car.

These figures show that VW still has to do persuasion to establish the model in width. Nevertheless, the range of used electric cars is growing steadily because more and more leasing contracts expire.

Advantages for customers and dealers

The new leasing model offers exciting advantages:

• flexibility: Longer terms and cheaper installments make used electric cars such as ID.3 more affordable.
• Customer loyalty: If you return your leasing car from the dealer and receive a new offer, you will stay loyal to the brand. This strengthens the relationship with VW and your car dealership.
• sustainability: The multiple use of cars extends the lifespan of the vehicles, which protects resources.

For dealers, new contact points with customers are created, which promotes bonds to the brand in the long term. Instead of switching to a free workshop after the end of the contract, you stay in the VW system-an important step for the group.

Challenges and outlook

Despite the positive developments, VW faces challenges. The market for used electric cars is still young and acceptance for leasing models must grow. Mixed moods show posts: While some welcome the idea of ​​multiple marketing, others indicate the low demand and high depreciation in leasing returns. Nevertheless, VW is optimistic. With models such as ID.3 and flexible leasing options, the group wants to make electromobility more accessible to everyone.

Conclusion: Lease used e-cars-the future with VW

The Leasing model for used electric cars is a brave step of Volkswagen to make electromobility more attractive and sustainable. Especially the VW ID.3 is the focus of this strategy that combines flexibility, cost savings and customer loyalty. Even if acceptance still has to grow, the model shows how electric cars can create added value across their life cycle. Are you ready to lease the future of mobility?