VW lowers price for ID.3: Electric car now available below 30,000 euros

Volkswagen makes its electric compact car ID.3 significantly cheaper from October 1, 2024. With a price reduction and additional discounts, the entry price of the ID.3 Pure falls below the magical limit of 30,000 euros - an important step to inspire more customers for electromobility.

Volkswagen has announced that the price for the basic version of the Id.3 Pure with 52 kWh battery and up to 388 kilometers range from October 1, 2024 of 36,900 euros so far 33,300 euros to lower. But that's not all: thanks to the permanently granted E-mobility bonus From 3,570 euros, the price is further reduced 29,760 euros. This means that the ID. 3 for the first time falls below the psychologically important threshold of 30,000 euros.

Attractive entry prices as the key to electromobility

Martin Sander, the new sales manager of Volkswagen, emphasizes the importance of this price adjustment: "Our goal is to inspire as many customers as possible to switch to electric Volkswagen. Attractive entry prices play an important role." According to Sander, VW was able to reduce the price of the ID.3 because the company worked intensively on internal costs.

Political signal after the autogip

The price reduction comes at a time that can also be seen as a political signal. After the recently took place, which ended without concrete results, Volkswagen shows initiative with this measure. While the prices for combustion models have recently been raised, VW goes the opposite way to the electric models and makes them attractive for a broader customer.

Permanent discounts and previous price campaigns

Volkswagen has already reduced the prices of its electric models in the past. After the abrupt abolition of the BAFA environmental bonus in December 2023, VW promised to pay the federal share out of its own pocket for ID models ordered until December 15, 2023. In January 2024 the "Volkswagen environmental bonus", a comprehensive discount program.

VW currently grants the E-mobility bonus from 3,570 euros to all ID. Originally, this premium was only supposed to run by the end of September 2024, but the current price reduction continues until at least end of the year. Both private customers as well as traders and self -employed benefit from this bonus, the latter receiving the estate of 3,000 euros net.

Former mega discounts and their effects

In an earlier step, Volkswagen offered discounts of up to 7,735 euros, which, for example, an ID.4 in the basic equipment at times only cost 32,600 euros. The ID.3 Pro with a larger battery was available for 32,975 euros. However, these actions were limited and ended in March 2024.

Conclusion: VW relies on electromobility and customer attractiveness

Volkswagen is located with its electric models in Permanent discount mode. The continuous price reductions and discounts clearly show that the group wants to drive electromobility and make it accessible to a broad mass. With the ID.3 pure less than 30,000 euros, VW sets a strong sign in the competition for electric vehicles and makes getting started with electromobility more attractive than ever.

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