The Audi boss Gernot Döllner moves in the intermediate balance after two years and is convinced: the E-mobility transition in Europe can succeed. In this compact contribution you read why Audi is optimistic, which hurdles remain and what that means for the industry.
Short version
Audi is in a profound transformation: sales and margins have recently declined, internal structures have been streamlined, but flatter hierarchies and faster development cycles should be thrust in the future. Döllner emphasizes that clearer rules, stable framework conditions and falling electricity prices are decisive so that the E-mobility transition in Europe becomes economically successful.
Why Audi is optimistic
Döllner mentions motivated employees, faster product cycles ("China-Speed") and cooperations as a lever to ensure lost soil. Examples are a quickly developed concept-C prototype vehicle and plans for new, target group-specific models-in China with an additional sub-brand, in Europe with a clear focus on electric models.
The biggest challenges
Unclear international rules, high US tariffs and fluctuating demand in individual markets make decisions difficult. Audi has postponed the planned output of the combustion in 2033 in order to be able to react flexibly. In the short term, the profitability of electric vehicles remains lower than with burners-Döllner only expects comparable margins towards the end of the decade.
What that means for you and the market
For customers, this means: more variety of model, but also regional differences in availability and price. For manufacturers and suppliers, planning security, clear funding policy and a stable energy price development are central conditions so that the E-mobility transition in Europe Not only ecologically, but also economically.
Conclusion
Audi relies on internal reforms, faster product cycles and strategic partnerships to master the transformation. The chance that E-mobility transition in Europe Successful implementation is real - provided politics and markets create long -term clarity that Döllner calls for.
